PODCAST: Conservatives and Racism, PART 2

I can’t tell you how many times I’ve been told by Republican campaign strategists that it is impossible to “move the needle” when it comes to the Black vote. They believe emphatically that “going after the Black vote is a complete waste of time and money.” Well, I have news for them, that becomes a self-fulfilling prophecy.

Reason #2: No Sincere Effort

Most political operatives refer to a quote by the former Arizona senator and 1964 Republican presidential candidate Barry Goldwater to validate their way of thinking. Goldwater told Republican campaigners to stop wasting time going after the declining Black vote. He advised them to, “Go hunting where the ducks are.” This meant campaigning to white voters. And, here lies the problem: Instead, of “hunting for ducks”, they have to become “fishers of men.”

The phrase “fishers of men” was spoken by Jesus when He called two of His disciples, Simon Peter and Andrew, to follow Him. “Come, follow me,” Jesus said, “and I will make you fishers of men.” The thought behind “fishing” is to know something about the fish you want to catch. You must know what fishing gear to use and about water conditions, as well as the type of bait that will attract the fish.

Just as you need to know what it takes to be fishermen; you also need to know what it takes to be “fishers of men”. You must take the time to understand the people you are engaging─the deep perceptions that motivate African-Americans. You must know exactly what to say and how to say it to win the narrative battle. Most importantly, you must know how to handle the push-back.


KCarl Smith
KCarl Smith

KCarl Smith is the foremost nationally recognized expert, author and speaker on conservative messaging and diversity outreach. His acclaimed book is entitled "Frederick Douglass Republicans: The Movement to Re-Ignite American’s Passion for Liberty", along with the App "Friends of Freedom". As the Founder, President and CEO of LibertyMESSENGER USA, KCarl has led the organization’s efforts since its inception in 2008 to: (1) Champion policies that promote the values of free market enterprise—enabling Americans to pursue their dreams; (2) Empower all people to frame their political narrative in ways that resonate with all Americans—especially minorities, young people and women, by voting their values as articulated by the life-empowering values of Frederick Douglass and (3) Ensure educational opportunity for all students–specifically those attending under-performing, poverty-plighted schools.

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